Who We Are
At CattleTrend, we are a full-service commodity brokerage firm specializing in livestock and grain futures & options trading. As a guaranteed Introducing Broker of ADM Investor Services, Inc., headquartered in Chicago, Illinois, we provide expert trade execution, comprehensive market research & analysis, and effective risk management strategies to fulfill the diverse commodity investment needs of our clients. Additionally, through our affiliate, we offer crop and livestock insurance solutions. We take pride in our knowledge, dedication, and ethical approach, ensuring superior customer service at every interaction.
Contact us today to explore how CattleTrend can support you and your operation in achieving your financial goals.
Larry Zeien II
Larry brings over two decades of expertise as an experienced commodity broker specializing in livestock and grain markets, complemented by his strong background in agriculture. Raised on a dairy and beef farm in Wisconsin, he developed an understanding of the complexities of farming from an early age. He later honed his skills in both cattle and hog operations upon relocating to Illinois.
After graduating from Bradley University with a degree in finance, Larry began his professional journey as a commodity broker, combining his academic prowess and agricultural roots. Throughout his career, he has been a trusted advisor to livestock and grain producers across North America, developing and implementing risk management strategies tailored to operations of all sizes.
In 2021, Larry founded CattleTrend, driven by a passion to continue serving producers with his wealth of knowledge and experience. At CattleTrend, Larry is dedicated to the success of his clients, providing the tools and strategies needed to effectively manage risk, foster growth, and achieve their financial objectives. With a steadfast commitment to excellence, Larry continues to be a guiding force for producers seeking success in navigating the ever-evolving agricultural landscape.